As the designers behind the handcrafted, gold embossed Typhoo tea packaging, we have held a nostalgic bond with the tea that now relaunched under the Flurys name. Established in 1927 in Kolkata and managed by the Apeejay Surrendra Group since 1965, Flury's is a legendary Indian tea room known for gourmet bakery items and coffee, as well as the iconic rumball that we all love today. While a shoot was not possible, the campaign below was created in AI yet connected at a human level with its quirky copy and fun vibrant almost whimsical reels.