The campaign’s objective was the launch of Flurys Coffee from the iconic Flurys Café of Kolkata. The campaign sought to play on the legacy aspect of the 98 year old Flurys brand and its timeless appeal to coffee lovers. Shot in Flurys Park Street, Kolkata & the Ran Baas Palace, Patiala with the elegant Indrani Dasgupta playing the lead, the campaign was quick to go viral notching up almost 100 million views on Instagram alone in the first fortnight of going live.