Wozoyo, a technology brand, came to us as a new entrant in an already crowded tech space. The task involved a strategic review of the competition, identifying a niche within which Wozoyo could be positioned and interpreting that niche in the packaging design which would be the customer's first interface with the brand. As a digital-first brand, it was essential to tell the brand story during the customer's first physical interaction with the product. The packaging was created to be minimal and serene, featuring a dramatic mnemonic of the 'W' that could represent the brand.  Care was taken that the mnemonic could also feature on the product besides the box, hence it was constructed considering those applications as well.