Category
Industry
Pass Pass
A New Look for a Timeless Ritual
We redefined the traditional mouth freshener by giving it a fresh, contemporary identity.
The Challenge:
Bring a premium, modern appeal for the next generation without losing its cultural familiarity.
The Solution:
A sleek packaging system featuring matte finishes, bold colour coding and a clean visual hierarchy using the ingredients as graphics that elevated every SKU.
The Result:
Packaging that stood apart in a cluttered category, strengthened shelf visibility and reinforced Pass Pass as the benchmark for modern mouth fresheners
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