The Death of the Ad
Nobody wants to make an ad anymore. We want to make content. Branded content. Entertainment. A conversation. A moment. Something organic. Basically, anything that doesn’t look like the thing we’re…
The Comeback of Craft: Why Advertising’s Biggest Brands Are Turning Away From AI
For three years, the industry narrative was ‘AI will do it faster.’ In 2026, the smartest brands are quietly proving that faster isn't the point. Hermès commissioned Paris-based illustrator Linda…
Judgement Is the Moat
AI has commoditized execution. Bidding, basic creative variants, reporting, even first-draft copy — the mechanical layer of advertising is being absorbed into platforms faster than most agencies want to admit.…